注册与设置 / Registration and Setup


浏览与互动 / Browsing and Interaction


发布内容 / Content Creation


社区规则 / Community Rules


进阶技巧:创作受欢迎的内容 / Advanced Tips: to become popular


常见问题与解决方案 / FAQs and Troubleshooting


资源与工具 / Resources & Tools


文化注释 / Cultural Notes


Welcome to your Xiaohongshu Guidebook!

This is User Guide, Comprehensive tutorial on using Xiaohongshu.

这是用户指南,能快速带你了解使用小红书的全面教程。

About Xiaohongshu

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小红书是什么? / What is Xiaohongshu?

小红书(Little Red Book)是一款结合社交分享和电商购物的平台,用户可以在上面分享生活方式、购物心得、旅行攻略、美妆技巧等内容。它不仅是内容分享社区,还是一个强大的搜索引擎,用户可以通过搜索找到各种生活灵感和产品推荐。

Xiaohongshu (Little Red Book) is a platform that combines social sharing and e-commerce. Users can share lifestyle tips, shopping experiences, travel guides, beauty tips, and more. It is not only a content-sharing community but also a powerful search engine where users can find various life inspirations and product recommendations.

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平台定位 / Platform Positioning

小红书被定位为“年轻人的生活指南”,涵盖了时尚、美妆、旅行、美食、健身、科技等多个领域。它通过用户生成内容(UGC)和算法推荐,帮助用户发现和分享生活中的美好事物。

Xiaohongshu is positioned as a "life guide for young people," covering fields such as fashion, beauty, travel, food, fitness, and technology. Through user-generated content (UGC) and algorithmic recommendations, it helps users discover and share the beauty of life.

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社群 / Groups

There are three different communication groups.

Welcome to our community! Please contact me to join~

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全球交流社群 Global Sharing Community: Suitable for all users to share interesting content and cross-cultural experiences.

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北美創作者社群 North America Creators Community: Focused on sharing experience and resource sharing among North American creators.

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歐洲創作者社群 Europe Creators Community: Provides collaboration opportunities and cultural exchange for European creators.

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Of course, a group in Xiaohongshu! Please contact me.

Keep in touch!