社区规则 / Community Rules

审核标准 / Moderation Standards

小红书对用户发布的内容进行严格审核，确保内容符合平台规范。禁止发布违法、低俗、虚假或侵犯他人权益的内容。

Xiaohongshu strictly moderates user-generated content to ensure it complies with platform guidelines. Content that is illegal, vulgar, false, or infringes on others' rights is prohibited.
算法与人工审核 / Algorithm and Manual Review

平台采用算法和人工审核相结合的方式，确保内容的质量和合规性。算法会优先推荐高质量、真实的内容，而人工审核则处理复杂或争议性内容。

The platform uses a combination of algorithms and manual review to ensure content quality and compliance. Algorithms prioritize high-quality, authentic content, while manual review handles complex or controversial content.
违规处理 / Violation Handling

如果内容被判定为违规，平台会采取删除、限制曝光或封禁账号等措施。用户可以通过申诉机制对审核结果提出异议。

If content is deemed违规, the platform may take actions such as deletion, limited exposure, or account suspension. Users can appeal审核结果 through the申诉机制.

尊重他人 / Respect Others

用户应尊重他人的观点和隐私，禁止发布侮辱、诽谤或骚扰性内容。

Users should respect others' opinions and privacy. Posting insulting, defamatory, or harassing content is prohibited.
禁止恶意行为 / Prohibition of Malicious Behavior

禁止刷赞、刷粉、买粉等行为，这些行为会破坏平台的公平性和用户体验。

Behaviors such as刷赞 (fake likes), 刷粉 (fake followers), and 买粉 (buying followers) are prohibited, as they undermine the platform's fairness and user experience.
禁止广告滥用 / Prohibition of Ad Abuse

未经平台允许，禁止发布大量商业广告或推广内容。品牌合作内容需明确标注“品牌合作”或“赞助”字样。

Posting excessive commercial ads or promotional content without platform permission is prohibited. Brand collaboration content must be clearly labeled as "brand collaboration" or "sponsored."

如何举报违规内容 / How to Report Violations

用户可以通过笔记详情页的“举报”按钮，对违规内容进行举报。举报时需选择具体的违规类型（如广告、低俗、侵权等）。

Users can report违规内容 by clicking the "Report" button on the note details page. They need to select the specific violation type (e.g., ads, vulgar content, infringement).
举报处理流程 / Reporting Process

平台会在收到举报后尽快处理，处理结果会通过站内信通知举报人。如果举报属实，平台会对违规内容采取相应措施。

The platform will process reports as soon as possible, and the results will be notified to the reporter via站内信. If the report is valid, the platform will take appropriate actions against the违规内容.
用户反馈渠道 / User Feedback Channels

用户可以通过“设置-帮助与反馈”向平台提出建议或投诉，平台会定期收集用户反馈以优化规则和功能。

Users can submit suggestions or complaints through "Settings - Help & Feedback." The platform regularly collects user feedback to optimize rules and features.

隐私保护 / Privacy Protection

小红书严格遵守隐私政策，保护用户的个人信息不被滥用或泄露。用户可以通过隐私设置控制个人信息的公开范围。

Xiaohongshu strictly adheres to privacy policies to protect users' personal information from misuse or leakage. Users can control the visibility of their personal information through privacy settings.
数据安全 / Data Security

平台采用加密技术保护用户数据，防止数据被非法访问或篡改。

The platform uses encryption technology to protect user data, preventing unauthorized access or tampering.